Nokia's E72 is an amazing phone. I'm sure a lot of people will find this handset to be worth every cent. Compared with other full-qwerty phones, this E72 rates very highly.
However, the Nokia E71 was a major selling phone globally, but got very little media coverage.
Nokia, the dominant player in the global mobile market, gained mind share in the late 90s the old fashion way...delivering good phones to customers. There was relatively very little talk about Nokia in the press, but a lot of viral word of mouth.
I'm very skeptical of the large media coverage of Apple iPhone, RIM Blackberry and Google Android. I can partly understand RIM's success in that they consistently targeted business users with push email. I've seen people use the iPhone in such a way to make sure that people around notice they're using something that's the current media talking point. I know of a few guys who buy iPhones only to give it to their wife, who use the iPhone for a while and then change to a more robust Nokia phone.
I find that Nokia have a wide range of handset designs that are suited to a larger spectrum of users (teens, moms, young adults, professionals, seniors).
However, some of the good phones seem to lack just "one thing" to attract full blown media blitz...not enough RAM, or lower res camera or keypad size or screen size.
Nokia need to come up with a "cool and complete" phone every once in a while and commit more towards promoting that "cool and complete" model in the media.
Nokia seem to be content to let the sales volumes speak up for some of their popular models (eg N95, E71), but supporting the sales volume with some marketing campaign may help to capture back some of the mindshare and the media space.
Nokia's marketing certainly need to get their act together and put across a conherent message for each phone or range of phones.Get more detail about Nokia E72 Unlocked Phone with GPS and Free Voice Navigation -- U.S. Version with Full Warranty (Zodium Black).
No comments:
Post a Comment